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Marrying AI With BI: Making Sense of Data to Deliver Value

The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. According to G2, around 95% of businesses need to adopt smarter ways of managing unstructured […]
Will AI Content Steal Your Rankings?

Can AI Content Help Improve Your Website’s Google Ranking?

The internet is a virtual space where the entire populace resides. As of January 2021, there were 4.66 billion active internet users worldwide, with the numbers constantly growing. The uses of the internet are as infinite as the users, from cooking recipes to access to research papers on astrophysics. The internet has it all.    […]
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]
AI Trading - Putting the Smart work in Stock Market Investment

AI Trading – Putting the Smart Work in Stock Market Investment

Artificial Intelligence (AI) is playing a bigger and bigger role in many aspects of our lives. Even stock markets are not left untouched by it. The new breed of traders and investors are slowly turning towards technology-driven AI trading platforms to make their lives easier and give them more time to focus on other essential […]
Maximize ROI With AI-Driven Content Acquisition Strategy

Maximize ROI With AI-Driven Content Acquisition Strategy

A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious resource – their audience’s interests. As a result, they are tapping into the potential of […]
Top Examples of AI in the Tourism Industry

Examples of How AI Is Used in the Travel Industry

In this modern era, access to Artificial Intelligence in the travel industry is quickly evolving to make the client experience enjoyable. It results in many tourists using AI-based travel applications from their mobile phones for instantly planning a holiday trip and involves activities like scheduling flights, booking hotels and planning the trip’s itinerary.   Further, […]
How AI Can Help Streaming Platforms Fight High Churn Rates

How AI Can Help Streaming Platforms Fight High Churn Rates

Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping 26% globally within a single year, crossing the 1 billion mark. This was just as […]
AI and Compliance Management

How AI is Transforming Compliance Management

Compliance management can leverage the computing power of AI to process big data and gain customer insights. AI is widely used in compliance and governance as it is very good at processing large tasks at super-fast speeds. Though AI is not smarter than the human brain, it is much faster and can run on a […]
AI in Digital Shopping Cart Abandonment

Role of AI in Recovery of Digital Shopping Cart Abandonment

Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics like automated logistics, customer email syncing, smart sales predictions, etc., to integrate AI into their […]
Two Revolutionary Advancements in AI You Must Know

Two Revolutionary Advancements in AI You Must Know

Artificial Intelligence (AI) is the newest and most significant technological trend right now, but the best ways to use it in business and trade are still being developed. The next big thing for AI is database management, whether it’s in the cloud or on-premises. Researchers are working to take big data to the next level […]
AI in Fintech

How Artificial Intelligence is Revolutionizing Fintech

The world of finance is going through a paradigm shift. With the proliferation of more digital devices, a slew of data generated promises the creation of new possibilities. When paired with the advancements of artificial intelligence (AI), it has been transforming the financial industry through automation. Today, AI is reshaping the way financial institutions generate […]
Automating the Auditing Procedure Using AI

How Can AI Change the Audit Procedure and Ensure Compliance?

Artificial Intelligence programmes are steadily changing our personal and professional lives. You can now apply machine learning to banks, financial services and insurance industries worldwide. The focus is on delivering AI as a service and using a self-developed machine learning platform to solve customer analytics and automation issues. Multiple AI-enabled platforms and algorithms extract deep […]
How AI is Changing the Face of Digital Marketing in 2021

How AI is Changing the Face of Digital Marketing in 2021

Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods not only analyze the current needs of customers but also predict their future requirements using […]
Artificial Intelligence

AI Applications and Its Importance in Core Industries

Artificial Intelligence (AI) helps machines think, plan, draw conclusions, comprehend human requests, connect data points and promise real human-machine interaction. Industries and market leaders use AI to drive their businesses and achieve their goals. Today, you can combine different AI applications and technologies to make your machine smarter. Here, we will discuss the main AI […]
Why Hyper-personalization Matters

Marketing in the Digital Age: Why Hyper-personalization Matters

In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization.   Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities and challenges in this new atmosphere of personalized marketing.   As a consequence of personalization […]
AI and ML Use Cases in Insurance

AI and ML Use Cases in Insurance Industry

Changing customer expectations, deteriorating profit margins because of traditional methods, fierce competition, and an ever-changing industry landscape push insurance companies to become innovative. Understanding the demands, the industry players have realized that technology-enabled service is the future.    AI and Machine Learning in insurance are changing the entire insurance sector and letting companies provide better […]
AI for Investment research and Trade insight

Artificial Intelligence for Equity Research and Trading Insight

Several big banks, financial institutions, and investment firms employ and invest in substantial research teams tasked with analysing and monitoring activities that could impact financial trading markets significantly. Investment research is a core competency in these institutions, and it is a critical component of what equity research analysts, portfolio managers, investors and traders anticipate to take calls.   […]
AI for Fraud Detection

Leveraging AI for Advanced Lending Fraud Detection

Fraud has plagued the lending industry for many years. Fraudulent behavior in lending can take many forms, including identity theft, loan stacking, and money laundering. To combat these issues, lenders increasingly turn to artificial intelligence (AI) for fraud detection. AI has the potential to transform fraud detection in lending by enabling lenders to analyze vast […]
Phases of an AI Data Audit – Assessing Opportunity in the Enterprise

Phases of an AI Data Audit – Assessing Opportunity in the Enterprise

Artificial Intelligence has proved to be a game-changer for many industries and has evolved exponentially over the few years. It is already incorporated into various sectors like smart homes, Ecommerce, driverless cars, and computing systems using machine learning and data mining Recently it has made its mark in artificial intelligence in accounting and auditing as […]
How to Deploy AI for Fraud Detection in Financial Services

How to Deploy AI for Fraud Detection in Financial Services

Fraud is the most significant concern for the finance industry and its clients, resulting in massive losses year after year. The majority of frauds target the retail customer segment. However, companies and, in some cases, even big institutions like banks get deliberately targeted by fraudulent activities.    Nonetheless, the finance industry doesn’t need to wait for the future to […]
The New Playing Field of Artificial Intelligence

The New Playing Field of Artificial Intelligence : AI in Sports

AI in sports was scarcely visible a few years ago, but now AI and machine learning are weaving themselves seamlessly into several sports industry applications like chatbots to avenues like sports journalism and further. This article aims to help business leaders capitalise on the new technology and budding trends associated with the applications of AI in […]
Intelligent Process Automation

Intelligent Process Automation – All You Need to Know about IPA

Intelligent Process Automation (IPA) focuses on applying Machine Learning and Artificial Intelligence to integrate Intelligent Document Processing (IDP) and process intelligence. IPA works towards using technologies like cognitive automation, NLP, computer vision, etc., to systematise robotic processes. During the ongoing release cycle, the IPA works on a cognitive / AI journey to deliver more NLP […]
How Netflix Uses AI and ML to Determine Which Thumbnails They Use

How Netflix Uses AI and ML to Determine Which Thumbnails they Use?

If you have subscribed to Netflix, you have probably noticed the thumbnails which appear next to each content piece you get recommended. People are far more inclined to watch something if the thumbnail depicts elements they are interested in. The Netflix Artificial Intelligence algorithms focus on these aspects as well. After all, the more you watch, […]
How Can Investment Bankers Use Data to Work Smarter

How an Investment Banker Can Benefit From AI, Data Science?

Investment banking is part of the banking industry, and its primary business is sourcing and managing capital on behalf of other companies and businesses. Investment bankers are actively engaged in the planning and launch of Initial Public Offerings (IPOs), Mergers and Acquisitions (M&A) and various other big-ticket deals in the business and corporate world.   For investment bankers, there […]
How AI and big data are reshaping asset management

The Relevance of AI and Big Data in Asset Management

Artificial Intelligence is transforming the entire world, including the Asset Management industry, by empowering analysts to research accurate investment insights and extract more information faster. Earlier, analysts used to follow the traditional labour-intensive technique and waste a lot of time, effort and resources manually researching hundreds of sources. This also led to missing crucial pieces […]