WhitePaper – Identity Resolution with Machine Learning
Identity Resolution with Machine Learning
Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever.
For advertising organisations, third-parties cookies were the go-to solution for profiling users' behaviour and interest to offer bespoke content. But due to stringent privacy laws around the world, companies are left with no option than to develop new ways for understanding users.
As cookies are going to phase out, the future belongs to media and entertainment organisations with machine learning capabilities.