How to Improve the Banking Customer Experience through Personalization

When it comes to managing their accounts and purchasing financial goods, today’s clients want a personalized experience and consistent services across interfaces and platforms. They look for ease and value in real-time, anticipatory, and proactive financial solutions that cater to … Read More

Customer Loyalty is MORE Important than Customer Retention! How True is it for Businesses?

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There … Read More