The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. … Read More
Blog – Masonry Full Width
Masonry Blog Full Width
Going Beyond Clickstream Data Analysis for Upselling And Cross-Selling
Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of … Read More
How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment
The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need … Read More
Data Streaming Technology for High Volume Data Feeds
Data streaming has become the core of enterprise data architecture amid all the data generated from non-traditional sources like security logs, web applications, and IoT sensors. The digital universe was estimated to comprise 44 zettabytes of data in 2020 and … Read More
How To Handle Unstructured Data In Your Organization
The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data … Read More
How Optimized Data Orchestration can Power Your Data Value?
Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, … Read More
A Look at What Lies Ahead for Customer Data Platform
Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP … Read More
What is User Journey Mapping & Why is it Important for Media Websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More