With advancing times, people are getting more and more connected in every sense. Thе result is that we are becoming a demanding audience to entertain when it comes to products and services we cheer for. Thе progress within thе customers … Read More
Marketing
The Role of CDP in achieving Intelligent Marketing Automation
Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform (CDP) to meet their marketing requirements. Here is a brief overlook of what is the privilege enabled for marketers by using CDP for … Read More
E-commerce and Media Companies are Missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized … Read More