Multi-Channel Browse Abandonment to Drive Conversions

It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to … Read More

Why Your Content Personalization Strategy Should Include Social Selling

Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to … Read More

What Kind of Content is Trending Among Millennials on Digital Platforms

According to a study by eMarketer, 64.8 Mn millennials are expected to watch digital video at least once in a month. This figure is expected to rise year over year across the globe. Research studies are increasingly suggesting that millennials are … Read More

5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on … Read More

Top 6 reasons draining user engagement on digital media platforms

With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User … Read More

What are the Biggest Constraints for 1-to-1 Personalization

62% of consumers are willing to pay more when they receive a personalized service.   In this digital era, brands need to be on their toes to capture customers and retain them. It’s time to forget the strategy of One-size-fits-all. You … Read More

E-commerce and Media Companies are Missing out on Content Personalization Strategy! 

E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized … Read More