RecoSense
Multi-Channel Browse Abandonment to Drive Conversions
It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to the cart. You’re undoubtedly also aware of what’s going on behind the curtains in such a…
RecoSense
Why Your Content Personalization Strategy Should Include Social Selling
Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to a much larger native audience that savvy companies can convert into consumers. But just…
RecoSense
What Kind of Content is Trending Among Millennials on Digital Platforms
According to a study by eMarketer, 64.8 Mn millennials are expected to watch digital video at least once in a month. This figure is expected to rise year over year across the globe. Research studies are increasingly suggesting that millennials are moving away from traditional TV and learning more against digital media platforms. The evolving number…
RecoSense
5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)
Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on TV versus mobile devices from 53% to 23%. This inevitably has caused a significant growth…
RecoSense
Top 6 reasons draining user engagement on digital media platforms
With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User engagement on digital media is a vital factor. Â The popularity and success received by…
RecoSense
What are the Biggest Constraints for 1-to-1 Personalization
62% of consumers are willing to pay more when they receive a personalized service.  In this digital era, brands need to be on their toes to capture customers and retain them. It’s time to forget the strategy of One-size-fits-all. You need to understand that, your customers are just a click away to slip into the…
RecoSense
E-commerce and Media Companies are Missing out on Content Personalization Strategy!Â
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized content that is both contextual and adds value without appearing to surplus or self-serving. Content…
