Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. … Read More
media
Why OTT Platforms are focusing more on regional content?
OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing … Read More
Top 6 reasons draining user engagement on digital media platforms
With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User … Read More
E-commerce and Media Companies are Missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized … Read More