Tourism is one of the strongest drivers of global growth and development. The tourism and travel sector is experiencing a period of continuous progression and unprecedented advancement due to digital transformation. This digital transformation in the industry has led … Read More
Personalization
Customer Engagement is the Key to Developing Long-term Customer Connections
Consider a scenario where a few enterprises prosper over time, but others experience large fluctuations and finally decline. What is the distinction? The difference is how they approach taking client connections to the next level. Strong customer connections are … Read More
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More
10 AI-driven Product Recommendation Techniques For Ecommerce
In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of … Read More
Why you should Adopt 360-degree Approach for your eCommerce Store
How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many … Read More
How Ecommerce Brands Can Leverage Customer Segmentation for Growth?
Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. … Read More
How AI is Changing the Face of Digital Marketing in 2021
Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods … Read More
A Handy eCommerce Checklist to Optimize Your Store in 2021
There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize … Read More
How to Use AI Personalization Successfully on the Store
AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn … Read More