Digital marketing is rampant and inevitable, and sending emails has been an integral part of it. Sending personalised newsletter recommendations through email is a direct and cost-effective approach to garner higher conversions, spread brand awareness and boost favourable results for … Read More
Natural Language Processing
Top 5 Use Cases of NLP in Finance
In today’s age of digitization, companies are betting big on Natural Language Processing to up their finance game. NLP is a component of AI that utilizes machine learning algorithms to empower computer systems to comprehend and interpret human language. NLP … Read More
Google BERT Algorithm: Top Things You Must Know in 2021
Time after time, Google has released several updates that are inching their way towards a rewarding customer experience. The Google BERT update is no exception to this trend. Launched on 24th October 2019, Google BERT Algorithm has left SEO experts … Read More
How Artificial Intelligence is Revolutionizing Fintech
The world of finance is going through a paradigm shift. With the proliferation of more digital devices, a slew of data generated promises the creation of new possibilities. When paired with the advancements of artificial intelligence (AI), it has been … Read More
Optimizing Content Discovery using NLP based Search
Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion … Read More