Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More

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Why Customer-centric Marketing is Vital for your Business

As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has … Read More

Customer Retention Tactics for Online Retailers

  Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible through retaining these users. We’ve seen that a 5% increase in the customer retention at times converts to 25-90% … Read More

Customer Loyalty is MORE Important than Customer Retention! How True is it for Businesses?

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There … Read More