RecoSense
Creative Ideas for Collecting First Party Data
Over the years, brands have come to understand the value of having direct relationships with their customers and are doing away with third party information collection. This is also applicable to SAAS companies, technical firms, or any other company that offers users a website to receive services or information from. The basis of collecting first…
RecoSense
Content Personalisation for Successful Account Based Marketing
Account based marketing, or ABM, is a form of marketing that focuses on customers with whom you have accounts. It involves being personal with them so that it would be easier to sell them products and services. It is all about knowing your customers so well that they are open to new ideas and will…
RecoSense
Predictive Analytics Models, Benefits and Use-cases
Predictive analytics refers to the process of utilizing historical data, data analytics, and other information to predict events that may occur in the future. It is used to help organizations make better decisions for their future. By analyzing historical data, companies can gain valuable insight into how their customers, competitors, and even the general public…
Reshma M
Predictive Analytics: Transforming Data into Future Insights
In this digital age, technological advancements all around the world are striking. This resulted in a massive progression in the world economy, as well as in the different countries. Many companies have been getting recognition and prosperity over the years because of these advancements. They are most likely planning in advance for the business or…
RecoSense
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have been…
Reshma M
How Ecommerce Brands Can Leverage Customer Segmentation for Growth?
Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. Your money would go down the drain if you do not cater to the needs…
