Privacy vs Personalization: Finding the Balance

Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More

Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More

Is Hyper-personalization Killing the Creative Process?

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More

Marketing in the Digital Age: Why Hyper-personalization Matters

In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization.   Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities … Read More

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data … Read More

What are the Biggest Constraints for 1-to-1 Personalization

62% of consumers are willing to pay more when they receive a personalized service.   In this digital era, brands need to be on their toes to capture customers and retain them. It’s time to forget the strategy of One-size-fits-all. You … Read More