Popular OTT Platform Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions. Netflix is the world’s most acclaimed media company with a corporate value of over $164 billion, along with an ability to retain most of … Read More
Media
Netflix Code Tactics to Get Better Recommendations
Even though you may believe you’ve seen it all on Netflix, there’s always something new to discover. However, there is a good probability that you haven’t come across a significant number of films and television episodes when searching through the … Read More
Automatic Previews through Publicly Available Meta-Data
Over the last few years, the competition in the video streaming space has become cut-throat! Large multi-billion dollar corporations like Amazon and Disney have entered the space in the hopes of disrupting the market. Yet, Netflix remains one of the … Read More
Wondering How Netflix Uses AI to Recommend You a Show?
Artificial Intelligence (AI) in today’s society is becoming increasingly common. Products and services use AI (typically in the background) to engage with customers daily. When appropriately applied to specific problems, these AI-related technologies can create different solutions that develop over … Read More
How Netflix Uses AI and ML to Determine Which Thumbnails they Use?
If you have subscribed to Netflix, you have probably noticed the thumbnails which appear next to each content piece you get recommended. People are far more inclined to watch something if the thumbnail depicts elements they are interested in. The Netflix … Read More
Digital Trends Underpinning Media and Entertainment In 2021
Digital trends have experienced significant shifts owing to the pandemic and the resultant lockdown period. This caused a massive expedition in the speed of digital adoption for consumers in 2020. Digital Media Trends 1) Video Streaming Video streaming was … Read More
Industries Leading in AI Adoption – eCommerce, FinTech, Online Media
Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process … Read More
Deep Learning in Personalization
Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning. In … Read More
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More
OTT Beyond Data: Trends, Challenges, and Opportunities
As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes … Read More