OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In … Read More
Media
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More
How AI Can Help Streaming Platforms Fight High Churn Rates
Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping … Read More
Optimizing Content Discovery using NLP based Search
Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion … Read More
Over the Top (OTT) Trends that will Define Streaming Platforms in 2020
The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch USD 158.84 billion by 2024! Sensing these Over the Top … Read More
All You Need to Know About Increasing User Engagement on Media Websites
User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it … Read More