Media

Why OTT Platforms are a Golden Opportunity for Content Marketers

Posted by Recosense on September 20, 2021 | Featured | No Comments

OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In … Read More

Tags: Ad inventory Pricing, Advertising, Content Marketers, ott, OTT Content, OTT Media

Is Hyper-personalization Killing the Creative Process?

Posted by Recosense on August 16, 2021 | Featured | No Comments

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More

Tags: Broadcast Advertising, Creative Advertising, Data Driven Insights, Hyper Personalization, Personalization

How AI Can Help Streaming Platforms Fight High Churn Rates

Posted by Recosense on July 1, 2021 | Featured | No Comments

Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping … Read More

Tags: content publishers, Customer centricity, customer engagement, Customer Service, Customer Value, data engineering, digital experience, high churn rate, Market Dynamics, retention, streaming platforms

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Posted by Recosense on May 31, 2021 | Featured | No Comments

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that … Read More

Tags: AI, Analytics, big data, Buyer Persona, data integration, humanizing big data, in-depth user profile, machine learning, predictive analytics, real-time decision making, user persona

How Rich Metadata can be a Real Game Changer for your Media Organization

Posted by Recosense on January 5, 2021 | Featured | No Comments

The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep rise in content consumption on digital platforms. While the increase … Read More

Tags: automated metadata generation, machine learning, media publishing, men in black, metadata, metadata enrichment, ott, rich metadata

Decoding Customer Experience Post Covid-19 | Role of AI Personalization

Posted by Recosense on December 23, 2020 | Featured | No Comments

In the past decade, AI has been able to incorporate itself into every aspect of our regular daily lives. It has been predicting the health of our elderly parents, giving us smart notifications based on our daily activities, predicting our … Read More

Tags: AI personalization, big data, business intelligence, coronavirus, covid-19, customer experience, deep user profile, machine learning algorithms, pandemic, personalized content

Optimizing Content Discovery using NLP based Search

Posted by Recosense on September 18, 2020 | Featured | No Comments

Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion … Read More

Tags: content discovery, natural language processing, natural lnagauage processing in search, nlp based search, searchsense

Automated Metadata Enrichment for Media Websites

Posted by Recosense on August 26, 2020 | Featured | No Comments

Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. … Read More

Tags: automated metadata enrichment, automated metadata generation, media, mediasense, metadata enrichment, metadata generation

Over the Top (OTT) Trends that will Define Streaming Platforms in 2020

Posted by Recosense on July 23, 2020 | Featured | No Comments

The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch USD 158.84 billion by 2024! Sensing these Over the Top … Read More

Tags: mediasense, ott trends, ott trends for 2020, over the top (ott) trends, video streaming trends

All You Need to Know About Increasing User Engagement on Media Websites

Posted by Recosense on June 19, 2020 | Featured | No Comments

User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it … Read More

Tags: customer journey, recommendation, subscriptions, user engagement, user experience