Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce … Read More
Retail
Hyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness … Read More
E-commerce and Media Companies are Missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized … Read More