user experience

In contemporary times, when it comes to running a successful and fruitful retail business, one of the vital aspects is to know your genuine customers.  What is your target customer lot?   What are your customer preferences?   These are the questions you need to understand and analyze to build a buyer persona. Buyer personas can ensure…

User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it also helps customers develop a deep connection with your brand. As a result, your brand…

Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce increases the chances of conversion. Therefore, your eCommerce portal must be intuitive and intelligent enough…