The worldwide eCommerce market has expanded by great strides in recent years. However, as the retail and eCommerce landscapes evolve, so does the risk matrix. Rising sales volumes offer a breeding ground for fraud, malpractices and breaches. To combat such new … Read More
predictive analytics
A Look at What Lies Ahead for Customer Data Platform
Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP … Read More
What is Unified Data Repository, and Why do you need it?
A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The … Read More