Can AI Content Help Improve Your Website’s Google Ranking?

The internet is a virtual space where the entire populace resides. As of January 2021, there were 4.66 billion active internet users worldwide, with the numbers constantly growing. The uses of the internet are as infinite as the users, from … Read More

The Relevance of AI and Big Data in Asset Management

Artificial Intelligence is transforming the entire world, including the Asset Management industry, by empowering analysts to research accurate investment insights and extract more information faster. Earlier, analysts used to follow the traditional labour-intensive technique and waste a lot of time, … Read More

How Netflix Uses AI and ML to Determine Which Thumbnails they Use?

If you have subscribed to Netflix, you have probably noticed the thumbnails which appear next to each content piece you get recommended. People are far more inclined to watch something if the thumbnail depicts elements they are interested in. The Netflix … Read More

The New Playing Field of Artificial Intelligence : AI in Sports

AI in sports was scarcely visible a few years ago, but now AI and machine learning are weaving themselves seamlessly into several sports industry applications like chatbots to avenues like sports journalism and further. This article aims to help business leaders … Read More

Phases of an AI Data Audit – Assessing Opportunity in the Enterprise

Artificial Intelligence has proved to be a game-changer for many industries and has evolved exponentially over the few years. It is already incorporated into various sectors like smart homes, Ecommerce, driverless cars, and computing systems using machine learning and data … Read More

How to Deploy AI for Fraud Detection in Financial Services

Fraud is the most significant concern for the finance industry and its clients, resulting in massive losses year after year. The majority of frauds target the retail customer segment. However, companies and, in some cases, even big institutions like banks get deliberately … Read More

Artificial Intelligence for Equity Research and Trading Insight

Several big banks, financial institutions, and investment firms employ and invest in substantial research teams tasked with analysing and monitoring activities that could impact financial trading markets significantly. Investment research is a core competency in these institutions, and it is a … Read More

Marketing in the Digital Age: Why Hyper-personalization Matters

In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization.   Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities … Read More

How AI is Changing the Face of Digital Marketing in 2021

Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods … Read More