OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In … Read More
ott
Why OTT Platforms are focusing more on regional content?
OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing … Read More
5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)
Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on … Read More