Consider a scenario where a few enterprises prosper over time, but others experience large fluctuations and finally decline. What is the distinction? The difference is how they approach taking client connections to the next level. Strong customer connections are … Read More
customer journey mapping
How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment
The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need … Read More
What is User Journey Mapping & Why is it Important for Media Websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More
How Machine Learning Shapes Better Customer Journey Mapping
Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is … Read More