Utilising data more efficiently can induce a true competitive edge in the modern digital economy. So how can your business tackle big data problems and comprehensively manipulate your data assets? And how can you employ these data assets to prompt … Read More
CDP
Customer Data Platform: How Will You Choose Whether to Build It or Buy It?
A customer data platform (CDP) is a system that collects and integrates customer data from across the enterprise, to create a 360-degree view of the customer. It provides a single view of customers across all channels, including social media, mobile … Read More
Creative Ideas for Collecting First Party Data
Over the years, brands have come to understand the value of having direct relationships with their customers and are doing away with third party information collection. This is also applicable to SAAS companies, technical firms, or any other company that … Read More
How to Select the Best CDP Methodology for Your B2B Project
Customer’s behaviour has undergone tremendous change in the past few years, regardless of whether you sell B2B or B2C. Customer expectations are higher than ever, and along with the quality and variety of products and services on offer and their … Read More
What Is Data Retention? How to Create a Policy That Protects Privacy?
Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response. Be … Read More
Why you should Adopt 360-degree Approach for your eCommerce Store
How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many … Read More
Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It
Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products. CLV is a marketing tool that … Read More
How AI is Changing the Face of Digital Marketing in 2021
Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods … Read More
How Optimized Data Orchestration can Power Your Data Value?
Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, … Read More