Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP … Read More
CDP
What is User Journey Mapping & Why is it Important for Media Websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More
Big Data Analytics – A Necessity, Not an Option!
According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, … Read More
How Machine Learning Shapes Better Customer Journey Mapping
Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is … Read More
What is Unified Data Repository, and Why do you need it?
A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The … Read More
Why Customer-centric Marketing is Vital for your Business
As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has … Read More
What is Customer Data Platform? The Definitive Guide to CDPs (2020)
Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a brief overview of the customer data platform(CDP). As we … Read More
Benefits of a 360-Degree Customer View
Since the evolution of inbound marketing, the customer-centric business operation has become a new common. In order to optimize the business operation whether its sales, marketing, or even services. It is critical to have a better understanding of customer needs … Read More