An entrepreneur can start an eCommerce business as a totally new venture or an extension of an existing business. With some knowledge, you can build one or several eCommerce businesses. If you think setting up an online store is difficult, it’s not. Here … Read More
Retail
Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell
What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had … Read More
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More
10 AI-driven Product Recommendation Techniques For Ecommerce
In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of … Read More
Why you should Adopt 360-degree Approach for your eCommerce Store
How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many … Read More
How to Master Product Recommendations for Your Online Apparel Store
Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and … Read More
Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It
Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products. CLV is a marketing tool that … Read More
10 Shopify Themes That Guarantee Better Conversions in 2021
Are you thinking about starting an online store to sell your products? Then we are pretty sure you might have heard about Shopify. Shopify is one of the best eCommerce platforms that helps entrepreneurs create their online stores and deliver … Read More
How Ecommerce Brands Can Leverage Customer Segmentation for Growth?
Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. … Read More