“Books/Movies/Shows like XYZ”. How many times have you Googled the above phrase to get suggestions on your next entertainment escapade? Probably often. There is a wealth of content available online, and no matter how many filters you apply, it is … Read More
Media
How Disruption in News Media is creating better Opportunities?
Disruption has gone a long way with the rapid use of technology as it has transformed the way the news is produced, delivered, and consumed across the world. Consumers have now become participants and users rather being only the readers … Read More
Top trends of data engineering in OTT
The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation. Subscription-based on-demand content and media platforms have risen in demand over the years as they … Read More
Why OTT Platforms are focusing more on regional content?
OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing … Read More
5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)
Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on … Read More
Top 6 reasons draining user engagement on digital media platforms
With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User … Read More
Hyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness … Read More