AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn … Read More
Author Archives: Recosense
4 eCommerce Retention Strategies To Make Your Website Visitors Stay
Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice … Read More
Boosting Your Revenue and Conversion With ShopSense: A Comprehensive Guide
You have set up your Shopify store and taken care of all the basics. You even witness a steady stream of revenue. But now what? Do you feel that your store has reached a saturation point? Or is the rate … Read More
Top 10 Effective Ways to Maximize Your Revenue With eCommerce Personalization
The introduction of eCommerce has dramatically changed the marketing dynamic and how marketers and advertisers engage with their target audiences. Almost every day, several new eCommerce stores open, and the customers are spoiled for options, making it tricky to keep … Read More
Marrying AI With BI: Making Sense of Data to Deliver Value
The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. … Read More
Going Beyond Clickstream Data Analysis for Upselling And Cross-Selling
Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of … Read More
How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment
The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need … Read More