How to Use AI Personalization Successfully on the Store

AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn … Read More

Uncover Shopper’s Intent in Real-time and Provide the Right Recommendations

To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay … Read More

Quick Tips to Increase eCommerce Engagement

eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give … Read More

4 eCommerce Retention Strategies To Make Your Website Visitors Stay

Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice … Read More

Boosting Your Revenue and Conversion With ShopSense: A Comprehensive Guide

You have set up your Shopify store and taken care of all the basics. You even witness a steady stream of revenue. But now what? Do you feel that your store has reached a saturation point? Or is the rate … Read More

Top 10 Effective Ways to Maximize Your Revenue With eCommerce Personalization

The introduction of eCommerce has dramatically changed the marketing dynamic and how marketers and advertisers engage with their target audiences. Almost every day, several new eCommerce stores open, and the customers are spoiled for options, making it tricky to keep … Read More

How Automated Product Tags Help in Better Product Discovery

The world of eCommerce has seen scores of innovations in the past few years, partly because of the domain getting saturated due to competition. With each eCommerce website offering its own niche, discounts, and expertise, every site needs to stand … Read More

Marrying AI With BI: Making Sense of Data to Deliver Value

The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. … Read More

Going Beyond Clickstream Data Analysis for Upselling And Cross-Selling

Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of … Read More

How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment

The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need … Read More