Data streaming has become the core of enterprise data architecture amid all the data generated from non-traditional sources like security logs, web applications, and IoT sensors. The digital universe was estimated to comprise 44 zettabytes of data in 2020 and … Read More
Author Archives: Recosense
How To Handle Unstructured Data In Your Organization
The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data … Read More
How Optimized Data Orchestration can Power Your Data Value?
Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, … Read More
A Look at What Lies Ahead for Customer Data Platform
Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP … Read More
What is User Journey Mapping & Why is it Important for Media Websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More
Big Data Analytics – A Necessity, Not an Option!
According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, … Read More
How Machine Learning Shapes Better Customer Journey Mapping
Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is … Read More
Optimizing Content Discovery using NLP based Search
Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion … Read More