With advancing times, people are getting more and more connected in every sense. Thе result is that we are becoming a demanding audience to entertain when it comes to products and services we cheer for. Thе progress within thе customers … Read More
Author Archives: Recosense
Over the Top (OTT) Trends that will Define Streaming Platforms in 2020
The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch USD 158.84 billion by 2024! Sensing these Over the Top … Read More
The Role of CDP in achieving Intelligent Marketing Automation
Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform (CDP) to meet their marketing requirements. Here is a brief overlook of what is the privilege enabled for marketers by using CDP for … Read More
All You Need to Know About Increasing User Engagement on Media Websites
User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it … Read More
What is Unified Data Repository, and Why do you need it?
A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The … Read More
Why Customer-centric Marketing is Vital for your Business
As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has … Read More
What is Customer Data Platform? The Definitive Guide to CDPs (2020)
Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a brief overview of the customer data platform(CDP). As we … Read More
How Magento 2 Extensions help Personalize UX
E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and secure websites for a promising and satisfactory experience while making … Read More
Benefits of a 360-Degree Customer View
Since the evolution of inbound marketing, the customer-centric business operation has become a new common. In order to optimize the business operation whether its sales, marketing, or even services. It is critical to have a better understanding of customer needs … Read More